Google Ads Enhances Call Conversion Tracking for Campaign Optimization

Google Ads Enhances Call Conversion Tracking for Campaign Optimization

This article details how to remove calls from primary conversion goals in Google Ads, making them secondary reference metrics. This allows for more effective campaign optimization and improved return on ad spend. By refining conversion goals, you can avoid including non-critical calls in the optimization scope, enhancing overall campaign performance. This strategy ensures that Google Ads focuses on the most valuable conversions, leading to better results and a more efficient allocation of advertising resources.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Hit by Widespread Trademark Irregularities

Amazon Sellers Hit by Widespread Trademark Irregularities

The USPTO sanctioned a trademark agent, impacting over 6,000 trademarks and creating a brand crisis for Amazon sellers. Sellers should immediately conduct self-checks, classify risks, protect their stores, diversify brands, seek legal support, and actively communicate with Amazon to minimize losses. Choosing reputable agencies and strengthening intellectual property awareness are crucial to avoid such incidents. The situation highlights the importance of due diligence and proactive brand protection strategies for Amazon businesses.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Guide to Recovering Lost Inventory Profits

Amazon Sellers Guide to Recovering Lost Inventory Profits

This article aims to help Amazon FBA sellers identify and recover losses resulting from lost or damaged inventory. By detailing how to use Amazon's inventory adjustment tools and returns reports, and how to cross-validate with their own records, sellers can more effectively discover potential inventory discrepancies and file claims with Amazon for reimbursement, thereby maximizing profits. The guide covers key steps in the claim process and provides tips for successful resolution.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Adapt Strategies to Overcome FBA Challenges

Amazon Sellers Adapt Strategies to Overcome FBA Challenges

This article analyzes common issues in Amazon FBA operations, including inbound discrepancies, oversized shipments, liquidation fees, removal timelines, expiration dates, shipment receiving, and Outlet promotions, providing operational guidance. It addresses practical challenges faced by sellers and offers insights into optimizing FBA processes, managing inventory effectively, and navigating potential pitfalls to improve overall efficiency and profitability within the Amazon FBA ecosystem. The aim is to equip sellers with the knowledge to avoid costly mistakes and maximize their success on the platform.

01/06/2026 Logistics Encyclopedia
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Vietnam's Tan Son Nhat Airport: Historic Hub Drives Economic Growth

Vietnam's Tan Son Nhat Airport: Historic Hub Drives Economic Growth

Tan Son Nhat International Airport in Ho Chi Minh City is the largest airport in Vietnam, located 7 kilometers north of the city. Established in the 1930s and transformed from a military base, it currently handles about 25 million passengers annually. With the increase in international flights, a new international terminal was added in 2007 to enhance service capacity, connecting major regions across the globe.

07/28/2025 Airport Codes
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Dangerous Goods Transportation and Classification: A Comprehensive Analysis of Hazardous Materials Standards

Dangerous Goods Transportation and Classification: A Comprehensive Analysis of Hazardous Materials Standards

This article provides a comprehensive analysis of the transportation and classification of hazardous materials, introducing the naming and numbering standards for dangerous goods, including explosives, compressed gases, and flammable liquids. It emphasizes the application of these standards in transportation, storage, and production, as well as their importance in ensuring transportation safety, offering clear information and guidance for readers.

07/16/2025 Logistics Encyclopedia
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Strategies for Addressing Supply Chain Disruptions in the Automotive Industry

Strategies for Addressing Supply Chain Disruptions in the Automotive Industry

The automotive industry is undergoing a transformation, with supply chain flexibility, digital visibility, and collaboration with logistics partners becoming critical. The rise of electric vehicles is reshaping the traditional market landscape, requiring manufacturers to adopt comprehensive solutions to address technological and economic challenges. Focusing on energy transition and resource optimization will support the ongoing development of the automotive sector.

07/17/2025 Logistics
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Fashion Supply Chain Strategies to Adapt to Market Changes

Fashion Supply Chain Strategies to Adapt to Market Changes

In the fashion industry, brands must adapt to rapid market changes by optimizing their operations to meet consumer demands. Establishing a flexible and efficient supply chain is crucial, as it ensures timely product delivery while supporting sustainable development strategies. Brands need to explore multi-channel layouts and leverage exceptional logistics capabilities to quickly respond to market fluctuations, enabling them to stay ahead in every trend shift.

07/17/2025 Logistics
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